As the “hands on” principle of Design East Inc., an award winning interior design and merchandising consulting firm servicing the commercial and residential industry for over twenty years, my team and I have been instrumental in accelerating sales and profits due to our strategic planning involving model homes, sales environments, senior care, apartments, 50+ communities, condos, townhomes, common areas and clubhouses, commercial office spaces as well as design centers. I am currently the 2010 Vice President of both the New Jersey Builders Association 50+ Housing Council and the Shore Builders of Central New Jersey Sales and Marketing Committee as well as being active on numerous national sub-committees.